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Our Privacy Policy

Last Updated: Dec 7, 2023

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We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Biometric Information, including sleep, health, or exercise data
  • Location Information, including general location data and precise geolocation
  • Physical and Audio Data, including physical characteristics or descriptions
  • Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, and sex, gender, or gender identity
  • Health Data, including data related to physical or mental health
  • Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks.

The categories of information we may collect include:

Ad Networks

  • Personal Identifiers, including Name, Email address, and Postal address

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data, Precise geolocationWe delete or anonymize data concerning your use of our website within 7 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, General location dataWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, PurchasesWe keep customer feedback and correspondence with our customer service for up to 7 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Online Identifiers, PurchasesWe retain review, survey, and feedback data for up to 7 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers, General location dataWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.
Data we collect for Fitness Programming, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases, Credit or debit card number, Sleep, health, or exercise data, General location data, Physical characteristics or descriptions, Age, Sex, gender, or gender identity, Data related to physical or mental healthWe keep personal information related to your Fitness Programming for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Internal Business Operations
  • Managing Event & Guest Data
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Providing Cybersecurity
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersAd Networks, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping ServicesAd Networks, Payment Processors, and Shipping Services
Internet ActivityAd Networks, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, and Sales & Marketing ToolsAd Networks
Commercial InformationAd Networks, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Data Analytics Providers, Governance, Risk & Compliance Software, Payment Processors, and Sales & Marketing ToolsAd Networks, Commerce Software Tools, and Payment Processors
Financial InformationBusiness Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Data Analytics Providers, Governance, Risk & Compliance Software, Payment Processors, and Sales & Marketing ToolsCommerce Software Tools and Payment Processors
Biometric InformationData Analytics Providers and IT Infrastructure ServicesNone
Location InformationBusiness Operations Tool, Contractors, Governance, Risk & Compliance Software, and IT Infrastructure ServicesNone
Physical and Audio DataData Analytics ProvidersNone
Protected Classifications and Other Personal CharacteristicsData Analytics Providers and IT Infrastructure ServicesNone